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Esporão launches a new olive oil campaign in Portugal 100% dedicated to Summer 19/08/2021
Esporão is boosting its olive oil advertising with a campaign dedicated to using this essential product in cooking and gastronomy. Besides being part of the Portuguese gastronomy all year long, Esporão Olive Oils provide a special taste in summertime.That is why ‘500% Summer’ is the motto for this advertising campaign which is featured on social networks and outdoor and digital advertising. The brand has also included suggestions for light and fresh recipes using its Extra Virgin Olive Oils, on its website and on the new Instagram account @esporaoazeite.
For seasoning, cooking, dipping or for finishing refreshing and tasty dishes on hot days, every olive oil from the Esporão range plays a unique role. “Olive oil is an essential product in our diet, and besides being beneficial for our health, it enhances our gastronomy and the dishes we crave the most on these hot days. The new organic Extra Virgin Olive Oil will be the highlight of this ‘500% Summer’ campaign and the entire range (due to the distinct sensory properties of each oil) will reinforce the wide variety of uses associated with the ingredients and dishes that are most popular at this time of year”, explains Catarina Santos, Corporate Marketing & Olive Oil Brands and Markets – Director.
Esporão Olive Oils make summer dishes special, 100% delicious and authentic, increasing the taste and pleasure of the food we make at home with friends and family.