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Esporão is again recognized as one of the world's most admired wine brands 02/04/2021
For the second consecutive year, Esporão has been recognized as one of the world’s 50 most admired wine brands. This award, attributed by the magazine Drinks International, places Esporão in 38th position in the ranking of The World’s Most Admired Wine Brands 2021. These distinctions, awarded since 2011, honour the world’s most highly regarded and prestigious wine brands.
For João Roquette, CEO of Esporão, “Building a wine brand recognized around the world was a central part of the bold initial vision of the founders of Esporão. We are fulfilling, and will continue to fulfil, that vision.”
To grant these awards, Drinks International gathered its academy of experts comprised of the world’s top wine specialists. The experts panel consists of wine buyers, sommeliers, wholesalers, bar owners, wine writers, educators and other wine specialists. To determine the results, criteria such as the quality and consistency of the wines, price to quality ratio and brand and marketing strength were evaluated.